Trek – "Ride bikes. Have fun. Feel good."
As a Graphic Designer on Trek’s product and marketing teams, I played a key role in managing the brand across in-store displays, trade show environments, visual merchandising, and apparel—from booth graphics to T-shirts. I led creative direction for Trek Kids, helmets, and aftermarket product lines, overseeing branding, packaging, and marketing initiatives to elevate product visibility and drive engagement in a highly competitive market.