Signature Series – Evolving a Brand with Purpose
As the senior graphic designer for the Signature Series® brand, I led the evolution of its visual identity—shaping it into a modern, sophisticated, and aspirational experience. I was responsible for designing impactful product launches, developing sample books and companion apps, and creating trend magazines and digital assets that brought the brand to life.
From art-directing photoshoots to leading trade show creative, I ensured every touchpoint told a cohesive and compelling brand story—one that reflected Signature Series’ dynamic growth and premium positioning in the market.
Program & Trade Show Leadership
I played a key role in developing and executing strategic programs that supported Budget Blinds franchisees across North America—driving growth, innovation, and dealer success.
Signature Series® Brand Management
I collaborated with cross-functional teams to manage Budget Blinds’ exclusive private-label collection. Each launch featured trend-driven colors and finishes, ensuring the line remained fresh, relevant, and competitive in the market.
Dealer Events & Trade Shows
We co-managed two major annual events—The Summit CA and The Big Sell—where we:
Unveiled new products
Delivered marketing strategies
Equipped dealers with digital and print sales tools
Strengthened dealer relationships through direct feedback
Launch Toolkits & Dealer Resources
Each product launch included:
Sell sheets & marketing kits
Sample books (>$500K investment per launch)
Branded showroom displays
Professional photography & video
B2B & B2C promotional materials
Dealer Franchise Support – Signature Series™ Sample Books & Launch Package
Designed and produced 2–3 updated sample books annually for Budget Blinds’ private-label Signature Series™, featuring the latest in window covering styles and materials. Sold at the annual Big Trade Show, these books were key tools for dealer success.
Led the complete launch package, including the award-winning Trend Magazine, sales tools, ordering guides, POP demo displays for showrooms, and marketing collateral—empowering franchisees with the resources to promote and sell new products effectively.
Designed and produced 2–3 updated sample books annually for Budget Blinds’ private-label Signature Series™, featuring the latest in window covering styles and materials. Sold at the annual Big Trade Show, these books were key tools for dealer success.
Led the complete launch package, including the award-winning Trend Magazine, sales tools, ordering guides, POP demo displays for showrooms, and marketing collateral—empowering franchisees with the resources to promote and sell new products effectively.
Digital Tools
Created mobile apps and digital resources to support in-home consultations and online sales, making it easier for dealers to display products and close sales anywhere.
Created mobile apps and digital resources to support in-home consultations and online sales, making it easier for dealers to display products and close sales anywhere.
Trade Show Leadership
Designed branded trade show booths and marketing materials for The Summit CA and The Big Sell events. Oversaw full creative execution and managed commercial marketing for Budget Blinds’ B2B division.
Designed branded trade show booths and marketing materials for The Summit CA and The Big Sell events. Oversaw full creative execution and managed commercial marketing for Budget Blinds’ B2B division.
Incentives Programs
I helped manage the Signature Club loyalty program and led dealer incentive initiatives, including performance-based rewards and annual sales trips.
These efforts, backed by strategic planning and market insights, consistently drove sales and deepened dealer engagement.
We also maintained a dealer intranet with ready-to-use digital assets—email templates, SEO content, and paid media creatives—to support consistent local marketing.
Incentive Trip Promotions
Designed brochures, eblasts, and postcards for annual destination trips—including Puerto Rico and Hawaii.
Award-winning designs featured in campaigns for Prague and Canada.
Designed brochures, eblasts, and postcards for annual destination trips—including Puerto Rico and Hawaii.
Award-winning designs featured in campaigns for Prague and Canada.
